Walmart Beauty Box SubSCription Service

Serving as the Lead Digital Product Manager for the Walmart Beauty Box, I've been responsible for driving the vision, strategy, roadmap, and feature definition for individual products and features for this service. This includes managing the product planning process by developing requirements documents for product and feature releases; working cross-functionally with stakeholders and teams to lead the user experience design; determining release goals, prioritization, implementation, and iteration plans.

My contributions have led to significant operations improvements in less than seven months. Knocking down a considerable amount of technical debt while improving the overall user experience, we've been able to retain and excite our customer base while also attracting new clients with improved functionality and intuitive features.

Subscribe with Google

Serving as the Product Strategist at McClatchy Interactive, I was responsible for contributing to the organization's bottom line and advancing key objectives and results such as reaching our demanding subscription and retention goals. Collaborating with Google as the launch partner (Miami Herald) of the Subscribe with Google Initiative was a major achievement in helping us get closer to those goals. This program and associated features simplified the overall process and removed cumbersome and sometimes prohibitive newspaper subscription sign-up processes of the past.

PRESS: Google

ESsence Music festival App

With so much to see and do at the ESSENCE Festival, my team needed to ensure that the 500,000+ festival attendees were aware of over 300 events taking place that July 4th weekend. We also needed to develop a simple and accessible path that allowed attendees to easily access relevant latest information about events, giveaways, and schedule changes to ensure a favorable experience.

This free app for iPhone and Android allowed all of that and more. Users were able to retrieve accurate details about each day's events, build their festival weekend schedule to share with friends and social media followers, and communicate with fellow attendees in the festival community for maximum engagement.

My contributions to the project included: Driving the full scope of the product vision and roadmap; bringing clarity to non-technical tasks and internal admin needs; leading the program through all phases of testing; identifying all aspects of the UI|UX for the consumer and internal admin team, as well as leading the integration of in-app sponsor executions.

From this product offering, we were able to set a record number of downloads (52% increase, YOY), increase social engagement, and positively contribute to the bottom line of the business from custom sponsorship activations in the app.

PRESS: BILLBOARD

McClatchy Interactive: SUBSCRIPTION SERVICE/Paywall metering

To advance McClatchy's subscription and retention goals, my team needed to reimagine the subscription platform service and offers.

During the first phase, we performed a platform migration that allowed for better account tracking and attribution metrics. This migration enabled stakeholders the ability to make better data-driven business decisions and targeting efforts.

The next phase involved implementing a paywall system that was user-friendly and flexible to different use cases. Aligning with business stakeholders, data engineers, researchers, and designers on the rollout, we were able to identify and set multiple entitlement levels for users and install backend tracking methods like cookie tracking and referral sources, to account for different user paths.

From this product offering, we were able to implement and iterate on enhancements that improved user experience, bottom line conversation rates, and opportunities for easier A/B testing.

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